Work
About
Resume
New Site → More Subscriptions for Grammy Artist
TLDR
I redesigned Grammy-nominated artist Kiazi Malonga’s website to better reflect his artistic brand and vision. Using a 100% AI-driven workflow with ChatGPT and Figma Make, I translated his creative vision into a cohesive new site.
ROLE
•UI/UX Design
•UX Research
•Brand Design
DELIVERABLES
•Website
SHIPPED
September 2025
IMPACT
•Increased newsletter subscription
•Improved branding
OUTCOMES
The redesign elevated Kiazi’s brand presence and gave him a website that matched his aesthetic ambitions. He also saw an uptick in newsletter subscriptions and improved clarity in calls-to-action across his site.
BACKGROUND/PROBLEM
Designing Beyond Surface-Level UI
Kiazi Malonga is a world renowned and Grammy-nominated musician. His old site was functional, but its UI didn’t match his artistic identity. The bigger issue was unclear calls-to-action, each page lacked a clear purpose.
The redesign needed to address both aesthetic alignment and strategic clarity.
RESEARCH
Defining the Brand Vocabulary
Kiazi came in with a strong vision and multiple reference sites. My role was to extract the common aesthetic language from these sources. I mapped this against his brand values and goals to guide the redesign.
DESIGN PROCESS
Turning Vision into Reality with AI
Used ChatGPT + Figma Make to generate layouts aligned with Kiazi’s references. Process included: PRD → AI-assisted generation → manual refinement. This project emphasized sophisticated visuals and clear CTAs per page. In this project, I had more experience working with Figma Make and knew better when to prompt myself, prompt with ChatGPT, or just code manually.
PRD
ChatGPT
Figma Make
Refine
OUTCOMES
Impact Beyond Aesthetics
Website now matches Kiazi’s brand vision and artistic identity. Clearer page flows and CTAs guided users better. Newsletter subscriptions increased after launch.
“Tommy brought my vision to life and gave me a site that finally feels true to my brand.” -Kiazi Malonga
REFLECTIONS
AI as a Creative Partner, Not a Shortcut
Overall, I still prefer working in frames and components instead of prompts but when it comes to shipping a product, there’s no competition. Even if we only compare them as design tools, I find that Figma Make outshines manual Figma for responsive design, prototyping, and animating
Screenshots
© 2025 Tommy Agarwal. All Rights Reserved.
Tommy Agarwal
Work
About
Resume
Let’s connect!
New Site → More Subscriptions for Grammy Artist
TLDR
I redesigned Grammy-nominated artist Kiazi Malonga’s website to better reflect his artistic brand and vision. Using a 100% AI-driven workflow with ChatGPT and Figma Make, I translated his creative vision into a cohesive new site.
ROLE
•UI/UX Design
•UX Research
•Brand Design
DELIVERABLES
•Website
SHIPPED
September 2025
IMPACT
•Increased newsletter subscription
•Improved branding
OUTCOMES
The redesign elevated Kiazi’s brand presence and gave him a website that matched his aesthetic ambitions. He also saw an uptick in newsletter subscriptions and improved clarity in calls-to-action across his site.
BACKGROUND/PROBLEM
Designing Beyond Surface-Level UI
Kiazi Malonga is a world renowned and Grammy-nominated musician. His old site was functional, but its UI didn’t match his artistic identity. The bigger issue was unclear calls-to-action, each page lacked a clear purpose.
The redesign needed to address both aesthetic alignment and strategic clarity.
RESEARCH
Defining the Brand Vocabulary
Kiazi came in with a strong vision and multiple reference sites. My role was to extract the common aesthetic language from these sources. I mapped this against his brand values and goals to guide the redesign.
DESIGN PROCESS
Turning Vision into Reality with AI
Used ChatGPT + Figma Make to generate layouts aligned with Kiazi’s references. Process included: PRD → AI-assisted generation → manual refinement. This project emphasized sophisticated visuals and clear CTAs per page. In this project, I had more experience working with Figma Make and knew better when to prompt myself, prompt with ChatGPT, or just code manually.
PRD
ChatGPT
Figma Make
Refine
OUTCOMES
Impact Beyond Aesthetics
Website now matches Kiazi’s brand vision and artistic identity. Clearer page flows and CTAs guided users better. Newsletter subscriptions increased after launch.
“Tommy brought my vision to life and gave me a site that finally feels true to my brand.” -Kiazi Malonga
REFLECTIONS
AI as a Creative Partner, Not a Shortcut
Overall, I still prefer working in frames and components instead of prompts but when it comes to shipping a product, there’s no competition. Even if we only compare them as design tools, I find that Figma Make outshines manual Figma for responsive design, prototyping, and animating
Screenshots
Tommy Agarwal
© 2025 Tommy Agarwal. All Rights Reserved.
Tommy Agarwal
Work
About
Resume
Let’s connect!
New Site → More Subscriptions for Grammy Artist
TLDR
I redesigned Grammy-nominated artist Kiazi Malonga’s website to better reflect his artistic brand and vision. Using a 100% AI-driven workflow with ChatGPT and Figma Make, I translated his creative vision into a cohesive new site.
ROLE
•UI/UX Design
•UX Research
•Brand Design
DELIVERABLES
•Website
SHIPPED
September 2025
IMPACT
•Increased newsletter subscription
•Improved branding
OUTCOMES
The redesign elevated Kiazi’s brand presence and gave him a website that matched his aesthetic ambitions. He also saw an uptick in newsletter subscriptions and improved clarity in calls-to-action across his site.
BACKGROUND/PROBLEM
Designing Beyond Surface-Level UI
Kiazi Malonga is a world renowned and Grammy-nominated musician. His old site was functional, but its UI didn’t match his artistic identity. The bigger issue was unclear calls-to-action, each page lacked a clear purpose.
The redesign needed to address both aesthetic alignment and strategic clarity.
RESEARCH
Defining the Brand Vocabulary
Kiazi came in with a strong vision and multiple reference sites. My role was to extract the common aesthetic language from these sources. I mapped this against his brand values and goals to guide the redesign.
DESIGN PROCESS
Turning Vision into Reality with AI
Used ChatGPT + Figma Make to generate layouts aligned with Kiazi’s references. Process included: PRD → AI-assisted generation → manual refinement. This project emphasized sophisticated visuals and clear CTAs per page. In this project, I had more experience working with Figma Make and knew better when to prompt myself, prompt with ChatGPT, or just code manually.
PRD
ChatGPT
Figma Make
Refine
OUTCOMES
Impact Beyond Aesthetics
Website now matches Kiazi’s brand vision and artistic identity. Clearer page flows and CTAs guided users better. Newsletter subscriptions increased after launch.
“Tommy brought my vision to life and gave me a site that finally feels true to my brand.” -Kiazi Malonga
REFLECTIONS
AI as a Creative Partner, Not a Shortcut
Overall, I still prefer working in frames and components instead of prompts but when it comes to shipping a product, there’s no competition. Even if we only compare them as design tools, I find that Figma Make outshines manual Figma for responsive design, prototyping, and animating
Screenshots
Tommy Agarwal
© 2025 Tommy Agarwal. All Rights Reserved.
